Regardless of your goals online, keyword research is a must. It’s thus unsurprising that so many tools exist to make it easier. We’ll cover a few of the best. If you’re aiming to have any success online, then keyword research is a must. Choosing the right keywords means that customers – both existing and prospective – will have an easier time finding their way to your site. Consequently, choosing the wrong keywords makes it significantly more likely your online presence is going to be lost in the white noise of the web.
After all, we’re living in what I like to call the era of information overload. Online consumers have so many different sources vying for their attention that if they can’t find your brand right away, they’re very likely going to search up a competitor. That’s a concrete fact.
Now, there’s no rule saying that you need to look up your site’s keywords unaided. While there’s never going to be a better weapon than an understanding of your target audience, there exists a plethora of powerful tools online that’ll give you just the edge you need. Today, we’re going to go over just a few of the best – apps and platforms which’ll help you select the perfect set of keywords for your SEO efforts.
Top 5 Keyword Research Tools in 2015
Anything By Google
You can’t really be surprised to see Google as one of the first entries on the list. Given that they’re the company that runs the the largest, most popular search engine in the world, it stands to reason that they’d know at least a bit about keyword optimization, no? Through the suite of tools available via Google, you can completely optimize your site’s keywords – free of charge, at that. Simply sign up for Google AdWords (don’t worry, signing up is free), and you’ll have access to Google’s AdWords Keyword Planner. In addition, Google Trends allows you to compare the average traffic received for different sets of keywords. You can also set up an AdWords Campaign to further market your brand – though this isn’t strictly necessary.
Übersuggest may well be one of the most powerful keyword suggestion utilities on the web – and that includes Google’s own suite. It’s incredibly easy to use – simply type in a keyword and select your language. At that point, it’ll give you a near-infinite list of variations on that keyword, including related search terms. I haven’t even mentioned the best part yet – it’s totally free to use.
With a database consisting of over a trillion words and the ability to narrow your results based on niche, automatically group related keywords, and eliminate ‘waste’ keywords, WordStream is a formidable choice for any SEO campaign. Even better, the WordStream database includes a number of keywords that Google’s own utilities don’t – presumably making it even more powerful than Adwords or Insights.
The kicker, of course, is that WordStream is not entirely free to use.
You can perform thirty keyword searches free of charge. After that, you’ll need to sign up for WordStream Advisor to make further use of their tools. The good news is that you’ll get access to more than just keyword tools by doing so – you’ll also be able to make use of WordStream’s powerful PPC campaign optimization platform. Plans are separated into three tiers: Small Business, Professional, and Enterprise.
For those of you who don’t already know, MOZ is one of the web’s foremost authorities on search engine optimization. This is reflected in their Keyword Difficulty and SERP Analysis Tool, which retrieves the top ten search engine rankings for any keyword you enter; these rankings are each assigned a difficulty score based on how easy it’ll be for your website to rank. In addition, it features a number of competitive keyword analysis metrics, accurate search volume data, and the ability to store up to 300 keywords (subscribers only).
What this means for you is that you’ll be able to pick out which of your site’s relevant keywords will give you the best return in traffic if you pursue them – and you’ll also be able to avoid using anything that’s too over saturated. Like WordStream Advisor, this tool isn’t free. After a 30-day free trial, you’ll need to sign up for a subscription to keep using it. On the plus side, this’ll also give you access to Moz Analytics and a host of other research and analysis tools.
We’ll round out the list with one more (sort of) free option, simply titled Keyword Discovery. Simply type in a search term to receive a list consisting of thousands of generic and long-tail keywords, compiled from over two hundred different search engines across the world – arranged, of course, from the top phrases to the least-frequently searched ones. Premium plans start at $69.95 a month, and give you access to a whole host of additional keyword analysis and SEM features.
10 Quick PPC Tips Before Starting Campaign
Pay per click advertising is a common part of any search engine optimization campaign and involves buying links that appear on the results of a search engine page, like Google. Due to the fact that there is always a cost involved in pay per click marketing campaigns, it is important to weigh the advantages and disadvantages of a PPC marketing campaign and determine when to involve a pay per click management company. Other search engine optimization techniques and methods do not involve a high cost (if any at all), so they tend to be far more commonplace.
Some of the benefits of pay per click marketing are that you can get results incredibly quickly, and you can target people geographically, so you can expand your business? reach with very little effort. If you are thinking of starting a pay per click marketing campaign for your business, here are a few tips and techniques to get make sure you get the most out of your campaign.
1. Include a Relevant CTA
In order to make sure that you?re getting the most out of your pay per click campaign, make sure that your advertisements have a relevant call to action. Encourage people to click on your ad by being very straightforward with your offers, so that people are never left wondering what you have to offer in a stream of very similar advertisements.
2. Send Visitors Somewhere
Following on from your relevant call to action, you should make sure that your visitors end up where they should be. If they click on your call to action, don?t just take them to an irrelevant page on your website, make sure that they get to exactly where you said they would. If you offered them something for free, the link should take them directly to the free product, or at least instructions of how to get it, and not to your ?contact? page. If you don?t follow through on your promise in your advertisement, visitors will leave your website, as you haven?t given them what they came for. If you deliver on your promise, visitors are more likely to trust you and want to navigate around your website, since they will be impressed with you.
3. Track Your Campaign
Do not just set up a pay per click marketing campaign and walk away. Make sure that you analyze the data from your campaign and try to determine what has been successful and what hasn?t. When you have figured out what is not working, replace those ads with something different and then analyze those results. Staying on top of your data is key in ensuring that you are running a successful pay per click marketing campaign, and a successful business in general.
4. Use Specific Keywords
Make sure that you do some research into keywords, before you start your pay per click marketing campaign. It is very easy to select irrelevant keywords, and then you?ve just wasted your time on the campaign. Also, take into account that people often spell words wrong when typing into a search engine, so you?ll need to cover off misspellings as well.
5. Choose Your Tone Carefully
Writing advertising copy is a tricky business. Make sure that you?re speaking in the appropriate tone for your target. If your target doesn?t feel like you know them, they will not click through, as they will not believe your company has something they would buy.
6. Timing is Everything
Consider the cycle of your pay per click marketing campaign. Think about what phase of the cycle your target is in, and make sure you target your keywords appropriately. If your business is a real estate company, think about whether your target is at the initial search phase of their process, or if they are looking for a mortgage and then select your keywords appropriately.
7. Everybody Is Different
Since all people are different, your ads should be too. Try different keywords and copy on your ads that target different types of buyers, to find out what people like the most. You may find that ads including price points work best, or not. That?s what testing is all about.
8. Think Of Negative Keywords As Well
Selecting negative keywords ensures that you can select where your ad should not go, making sure that your advertisement does not end up on a search engine where it is irrelevant.
9. Don?t Always Trust Keyword Generators
While keyword generators can be helpful at times, there?s nothing better than getting a real live person involved. Take the time to think of your own keywords, since you know the most about your business.
10. Know Your Geography
Since you know the area that your business serves, make sure that your ads are location-based, because you don?t want to be wasting time on visitors who cannot access your products because you don?t ship to their location. It?s a waste of time for your visitors and a waste of money for you.
So, there you have it, folks. A few of the best, most popular, and most powerful keyword research tools on the web. Use them well, and use them wisely.
See, none of the tools on this list are going to do all the work for you. As a webmaster, you need to equip yourself with a relatively thorough understanding of the audience you want to attract. Without that understanding, it really doesn’t matter how powerful your keyword suite is – you’ll be researching the wrong stuff, and thus wasting your time.