They fail to understand the discrete sense of branding and ends up confusing it with marketing. Marketing is all about promoting you product via advertisements, SEO and many other steps which involves in disseminating the knowledge of your product to the users. Wherein, a brand comprises of your complete personality and imprint which you are trying to focus. In short it is the step of establish personal trait on the users.
Three most key concepts which business owners fail to understand about branding are:
- Brand mentions, social links, and social media popularity – branding means increasing the online visibility of the product
- Color schemes,website design and Logo – taken to be the key features of branding.
- Ad campaigns, SERPs visibility and several efforts used for promoting a project
Users are the main ruling authority for your brand
We know that business owners think themselves as the the owners of their brand’s identity as well. Though there is not gainsay to the fact that you are the one which formulate all the marketing strategies, but this won’t give you the complete control over what you brand becomes.
This highly depends on what your customers think about your brand, wherefore this makes them the prime authority. Further people who influence others tends to transmit the perception of brands from one person to another. This is the reason why one must select the values of brands with utmost care. Else you might end up casting a wrong impression on your users.
There is a single formula for branding
Though there are a lot of a analytical tools which can are available which have the capability to measure all your marketing campaigns but this does not implies that there is a formula for everything. Each and every firm is distinct when it comes it success and market reputation. Though firms of similar fields may have same branding experience but still they need to maintain the individuality of their business.
There is no mathematical formula or equation for branding as it all depends of providing experience to the potential audience. However, this does not means that the success of a brand cannot be measured. In order to find out that whether you branding has improved or not you can certainly check the engagement level of audience.
Branding: “ a promise delivered”
As per , Robert Bean of Northstar Partners, branding is a “promise delivered”. I have read a lot about branding and have attended a lot of seminars but he is the one who has most aptly defined branding in very simple terms. In advertisements and hoarding you natter about your self but when you deliver what you have promised is when it becomes a brand. Moreover, considering it an identity which represents the fact that it just merely stuck in stuff like logo and web design would be not fair.
A brand value is one the key consideration of your company and in order to lead a wholesome business you need to understand the importance of what a customer thinks of your brand. You have to get acquainted with your target audience and know their needs. Then you need to tell them why they should opt for you and not your rivals. For this you just not only need statements but examples that can attest that the statements have some weight-age.
The best way to project your brand is to engage your employees in your branding strategy. Take them along with you in the process and also a brand expert to guide you through the process. This is not at all a costly affair and can prove to be quite helpful for the strategy to present your business as a brand.
Role of technology on branding
Technology has a deeper impact on branding nowadays. Websites and mobile apps have now become a status symbol for business owners and this is the reason why technology is playing a kingpin role in branding. Looking at the proliferation of the gadgets no one can deny the fact that going online is the indispensable need of the users.
Technology has not restricted itself to how to do different things via devices but has also helped us to think in a new direction. It has not just become means of engaging but an all new different way of doing things. Moreover, digital revolution in brand marketing has been taken as issue of platforms but it has certainly transcended it levels. Technology has now become a sure shot method for expanding your growth and productivity, but now with the kind of devices and connectivity coming forth it is growing more voluptuous.
There are numerous digital ways which are used by marketers to expand their business and make them a brand in front of the users.