A compelling logo is very critical for any business small or big, startup or established. It stands for everything that the business is all about. In other words, a logo is that aspect of a company that introduces it, describes it and instantly etches it into the minds of potential customers. A great logo goes a length in establishing a brand’s identity, generating trust and justifying every possible reason as to why its business is much better than its competitors.
The examples are replete in the world of business where logos had drastically changed the narrative and left an everlasting impression in peoples’ minds.
For example, Nike, Coca-Cola, Apple Inc. and Google – just to name a few. Therefore, if you want your business to stand out from the crowd, capture the imagination of your audience, and receive a worldwide recognition, then the following tips will greatly help your business to flourish.
#1. The Logo Cleverly Propagates the Message to the Audience
It is crucial to put across an underlying message that may convey what sets your company apart from its competitors. As a matter of fact the moment a company is founded; it must have some ideals and essential principles that fuel the efforts towards its expansion. This genuine belief is always required to be communicated across all the barriers. Therefore, the logo should be designed in such a manner that tells the potential customers about the values on which the company stands. With a stroke of sheer imagination and creativity, the logo will deliver a lot more than is imagined.
#2. It all rests on the Effective Design of a Logo
A great logo has many attributes. It is distinctive, appropriate, practical and communicative. However, it essentially shows two wider aspects – great concept and great execution. Because it has the ability to stick in the minds and capture the attention of prospective customers, it takes a great deal of art and science to carry out an effective logo design process. The steps that should be kept in mind while creating a logo are as follows:
a) Simple: Simplicity is something that is easily recognized. It allows logos to be unique without any intricacies.
b) Memorable: the logos that immediately come to mind the moment its company’s name is mentioned are the ones that are memorable and leave a lasting impression on us.
c) Timeless: The logos that are designed to last for decades also show the attribute of withstanding the testing of times. For example, Coca-Cola’s logo is virtually the same at the time it was created in 1885.
d) Versatile: The versatility of logo adds another dimension to their functionality because it works across a variety of media and applications. They equally work well in any size and color, printed anywhere or even printed reverse. A versatile logo is something which when designed in black or white allows focusing on concept and shape.
e) Appropriate: The effective logos should communicate with the appropriate audience. This appropriateness conveys the essence of the brand.
#3. A powerful logo makes instant impact
Just like a company’s image is an important factor for making a long lasting impression, its logo can enhance its reputation even further. If an Impressive logo is combined with a cleverly crafted punch line, it will undoubtedly grab eyeballs, make people curious and force them to know more about the company.
It is always said that the first impression is the last one and therefore, it needs to be impactful, bold and able to go straight through the hearts and minds of the people. So, a great logo is always designed to achieve all of these purposes, and also specially created to represent everything that a company is proud of its business.
#4. Role played by logo in branding business strategy
A company’s logo is something that acts like a small ad for it, so, without a proper strategy behind it, the logo may likely put across a wrong message. As a result, the strategy gets weakened. This proper approach allows the company to keep its brand message consistent and help grow consumer recognition.
The purpose of a logo is to portray values and goals for the company, so, these should be clearly established before getting the logo done. As far as branding the strategy is concerned, there should be a strong association between the brand and the logo. Irrespective of how small or big a company is the logo should always reflect professional and growth.
Therefore, a positive and powerful branding strategy utilizes design to communicate a deeper and subtle message that attracts the minds of the target audience. This very confidence towards the brand on the part of the audience clearly differentiates it from the competitors.
#5. A distinctive and discernible logo induces trust
A powerful logo not only captures the imagination, but it also makes people attentive and turns their curiosity into loyalty and trust. Moreover, a logo is quite capable of turning a little inquiry into a long-lasting trust and confidence.
A compelling logo is something that not just pulls the customers but eventually makes them use the company’s services or products and chooses not to go anywhere else. Experts believe that the logo should induce a good positive feeling about the company that immediately persuades, encourages and inspires the potential customers.