SEO marketing is becoming a blast and is continually making a significant mark in the digital marketing sphere. SEO is a tool in order for websites to be placed on the first pages of the search engines such as Google, Yahoo, and Bing.
SEO has sub-aspects that need to be worked on in order to yield desirable ranking results. Website contents are designed to be SEO- friendly because the more engaging they are, the more visitors will flock to the site and the higher the potential sales would become. SEO is a solid form of marketing that is certainly something everyone should pay attention to.
If you still have a vague view of what it really is, here are the fundamental things you need to know about SEO marketing:
Ensure non-plagiarized content
Plagiarized content is a big No if you intend to soar high in your SEO journey. Today’s advanced search engines can easily detect if the content is not original or spun. Placing high-quality content on your site is a must in order to keep the search engines by your side and get your audience grow near. If you do not have the skill or the time to write high- quality content, you may opt to hire freelance writers that can reliably do the work. There are a lot of dependable plagiarism tools like Copyscape, which you can use to detect plagiarized work.
Focus on getting quality links
People used to abuse link building and tend to propagate their links to any website and forums they come across. Link building is an SEO process wherein links of a website are mentioned on other websites apart from its own. However, the new game is no longer about the high volume of links pointed towards you.
Now, the game is already geared towards obtaining high-quality links from websites with high authority. Having hundreds or even thousands of links from inferiorly ranked sites does not make much of an improvement. However, if you focus on your site’s quality, you can get to have natural links from big and popular websites that search engines give more credits. This will then lead to bigger sales and a bigger future.
Your site’s technical errors affect ranking
SEO is not only about the text on your website. The technical part of the site could actually hamper your site’s ranking as well. Poor technicality might lead to a bad user experience and Google actually evaluates the overall worthiness of your website which makes the users have the best experience they can possibly have. Be sure to have a regular checks and scans of your site in order to maintain overall website value.
Speed also counts
This is another domain of giving the users a good experience. If you use complicated codes and HD images on your site, the speed might be hampered and users might not want to stay on your site any further. Google gives rightful credit to those who pay attention to this simple yet important aspect of website sustenance. Be sure your hosting package is decent enough in dealing with speed optimization.
Now, Google is also making sure people are safe as they browse through your site. A new add-on to the SEO requirement is the security of your website. If your site is filled with virus and malware, your reputation might be at stake.
Keyword density is no longer as essential as they used to be
Keyword research is still important, especially if it’s properly picked. However, the advancement of the search engines has already made the scheme much more authentic. Keyword density will no longer matter that much since there were several instances of keyword stuffing that were detected long before. As long as you use the right keywords naturally and as long as readers find your content valuable, you will eventually gather a reader base that regularly visit your site. As you drive more traffic to your website, your sales will then naturally grow faster than you could imagine.
Engaging in Google Plus can make a difference
Google’s very own social network, Google Plus, is also becoming essential in ranking in search engines. Sharing your content on Google Plus and making a profile on the site has proven to be beneficial for SEO purposes.
Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResult has given her a whole new opportunity to take writing to a whole new level.