While that is a valid concern, the good news is there are proven ways to ensure that social-media usage will lead to actual business results. The first step in this process is to identify the most important social networks for a specific business. While it’s useful to have a presence on all the major social sites, chances are that one or two will drive the majority of results.
Once you determine where to focus your efforts, the other most important component is to stay consistent. The most common reason that businesses fail to see the type of results they want is they don’t stick with it. Although it can take a little time to start building momentum, consistently posting and engaging will lead to measurable results.
What’s the Connection Between Social Media and PR?
Local franchise owners know just how much they can gain from targeted local media coverage. What’s great is it can work very well for supporting traditional PR efforts. Not only is social-media a great way for a local franchise to promote any news coverage they get, but it can also be very useful for reaching out to local media contacts and building relationships that lead to coverage.
How to Measure the Effectiveness of a Social Media Strategy
Although it can be a little tricky to attribute exactly how many leads or new customers you generate through social-media, there are still plenty of ways to measure the effectiveness of a marketing strategy. One of the best is to look at what kind of traffic different updates drive. By using an analytics program to see what visitors do once they arrive at your website, you’ll be able to see what kind of content does the best job of attracting engaged visitors. This information will be very useful for guiding your future efforts you will invest in social marketing.
Article Source: http://EzineArticles.com/8658257
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