Regardless of your goals online, keyword research is a must. It’s thus unsurprising that so many tools exist to make it easier. We’ll cover a few of the best.

If you’re aiming to have any success online, then keyword research is a must. Choosing the right keywords means that customers – both existing and prospective – will have an easier time finding their way to your site. Consequently, choosing the wrong keywords makes it significantly more likely your online presence is going to be lost in the white noise of the web.

After all, we’re living in what I like to call the era of information overload. Online consumers have so many different sources vying for their attention that if they can’t find your brand right away, they’re very likely going to search up a competitor. That’s a concrete fact.

Now, there’s no rule saying that you need to look up your site’s keywords unaided. While there’s never going to be a better weapon than an understanding of your target audience, there exists a plethora of powerful tools online that’ll give you just the edge you need. Today, we’re going to go over just a few of the best – apps and platforms which’ll help you select the perfect set of keywords for your SEO efforts.

Anything By Google

You can’t really be surprised to see Google as one of the first entries on the list. Given that they’re the company that runs the the largest, most popular search engine in the world, it stands to reason that they’d know at least a bit about keyword optimization, no? Through the suite of tools available via Google, you can completely optimize your site’s keywords – free of charge, at that. Simply sign up for Google AdWords (don’t worry, signing up is free), and you’ll have access to Google’s AdWords Keyword Planner. In addition, Google Trends allows you to compare the average traffic received for different sets of keywords. You can also set up an AdWords Campaign to further market your brand – though this isn’t strictly necessary.


Übersuggest may well be one of the most powerful keyword suggestion utilities on the web – and that includes Google’s own suite. It’s incredibly easy to use – simply type in a keyword and select your language. At that point, it’ll give you a near-infinite list of variations on that keyword, including related search terms. I haven’t even mentioned the best part yet – it’s totally free to use.


With a database consisting of over a trillion words and the ability to narrow your results based on niche, automatically group related keywords, and eliminate ‘waste’ keywords,  WordStream is a formidable choice for any SEO campaign. Even better, the WordStream database includes a number of keywords that Google’s own utilities don’t – presumably making it even more powerful than Adwords or Insights.

The kicker, of course, is that WordStream is not entirely free to use.
You can perform thirty keyword searches free of charge. After that, you’ll need to sign up for WordStream Advisor to make further use of their tools. The good news is that you’ll get access to more than just keyword tools by doing so – you’ll also be able to make use of WordStream’s powerful PPC campaign optimization platform. Plans are separated into three tiers: Small Business, Professional, and Enterprise.


For those of you who don’t already know, MOZ is one of the web’s foremost authorities on search engine optimization. This is reflected in their Keyword Difficulty and SERP Analysis Tool, which retrieves the top ten search engine rankings for any keyword you enter; these rankings are each assigned a difficulty score based on how easy it’ll be for your website to rank. In addition, it features a number of competitive keyword analysis metrics, accurate search volume data, and the ability to store up to 300 keywords (subscribers only). What this means for you is that you’ll be able to pick out which of your site’s relevant keywords will give you the best return in traffic if you pursue them – and you’ll also be able to avoid using anything that’s too over saturated. Like WordStream Advisor, this tool isn’t free. After a 30-day free trial, you’ll need to sign up for a subscription to keep using it. On the plus side, this’ll also give you access to Moz Analytics and a host of other research and analysis tools.

Keyword Discovery

We’ll round out the list with one more (sort of) free option, simply titled Keyword Discovery. Simply type in a search term to receive a list consisting of thousands of generic and long-tail keywords, compiled from over two hundred different search engines across the world – arranged, of course, from the top phrases to the least-frequently searched ones. Premium plans start at $69.95 a month, and give you access to a whole host of additional keyword analysis and SEM features.

In Closing

So, there you have it, folks. A few of the best, most popular, and most powerful keyword research tools on the web. Use them well, and use them wisely.

See, none of the tools on this list are going to do all the work for you. As a webmaster, you need to equip yourself with a relatively thorough understanding of the audience you want to attract. Without that understanding, it really doesn’t matter how powerful your keyword suite is – you’ll be researching the wrong stuff, and thus wasting your time.