Research conducted in early 2018 has suggested that people around the globe prefer to read unbiased news reporting but most consumers of popular newspapers and websites are unsure if their preferred news media is unbiased in its reporting.
This survey was conducted across 38 countries, including the UK by, Pew Research Centre.
In addition to the preferences, participants of the survey were also asked about how the current news media fares on this front.
Data collected from the public was seen to be in favour of dissatisfaction with the media sources present; people are of the general opinion that the media doesn’t deliver- the political reporting especially is extremely biased.
This is where British Herald comes in – established in 1860, the British Herald brand name was finally restructured and revived in 2018 as an online news platform and eMagazine.
The intention for British Herald was to survey audience preferences and deliver accordingly- and hence, the brand ensures to always report news from an unbiased viewpoint.
British Herald believes that everyone is entitled to their own opinion and it caters to that need through its efficient and responsible news curation and delivery methods.
The British Herald team, in contrast to other large media houses, surveys news from across the globe and reports it in a professional and acceptable manner. Opinions aren’t thrust upon their readers, reporting is professional and to-the-point.
Another British Herald advantage is its digital presence- the ability to influence and deliver news to readers around the world, the brand must be responsible enough to give its readers detailed news while being able to make its content relatable to all global readers.
Yet another thing that sets British Herald apart from its contemporaries is the international team working under the banner of British Herald- the team can survey what’s appropriate and what’s not.
Quality content is the cornerstone of the company’s guiding principle and this is only possible if it caters unbiased to a global readership.
Checkout the latest edition of British Herald Magazine.
Digital technology has effectively taken over every aspect of our lives- and how we ingest news is one of them. News habits are changing every day and though it isn’t easy to cater to a global readership, British Herald treads the balance effectively.
News is literally at one’s fingertips, with the advent of smartphones; conventional newspapers have been pushed aside. Get the news as it happens- such is the world nowadays.
Another thing that has been made apparent with the study mentioned above was the age groups of the public that consume news through digital sources.
Younger people, whose opinions are more pliable and can be easily moulded, are more likely to get their news from online sources. This is why all news online must not be opinionated. An unbiased approach must be the norm.
Dissatisfaction among the consumers is a global problem- they do not want opinions to be forced upon them.
They prefer to read news delivered from a neutral outlook; gaining a birds eye perspective on the hot topics around the world from an unbiased viewpoint allows people to form their own opinions and judgement.
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