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How Hootsuite Has Maintained High Customer Success for a Decade

Since its beginning, Hootsuite's core has been unchanged. According to Hootsuite's founder and CEO, Ryan Holmes, the biggest problem their customers have is remembering all of their many social network login credentials.

Find out Hootsuite’s secret to ten years of unbeatable customer happiness. Get better at social media with the help of a person you can trust.

Hootsuite has just celebrated its 10th anniversary, which makes it one of the longest-running social media management platforms around.

It boasts 16 million users, and 800 companies in the Fortune 1000 use Hootsuite to manage their social media feeds. This demonstrates an outstanding customer success rate.

4 Ways Hootsuite Has Maintained High Customer Success

Figure out the secret to Hootsuite’s long-lasting customer success—ten years of top-notch social media management. Come along on the path to success now!

Hootsuite Customer Success

Learn the secret behind Hootsuite’s ten-year client retention rate. Take a cue from a social media celebrity and revamp your appearance.

#1. Maintaining a Solution to a Constant Problem

The core of Hootsuite has remained the same since its inception. Ryan Holmes, the founder and CEO of Hootsuite, said that the customer pain point they target is having to keep track of a range of logins for different social media platforms.

With Hootsuite, you only need to remember one. And this is a customer pain point that hasn’t gone away and hasn’t diminished in any way.

By adhering to its core, nobody has managed to kick Hootsuite off its lofty perch.

#2. Improving and Evolving

One of the key rules of any customer success platform is to constantly evolve and improve the service offered. Hootsuite didn’t rest on its laurels when it came to its early success. It expanded to more social media networks and improved integration.

In 2018, Hootsuite benefited from 250 different apps and integrations. This has seen the company develop partnerships with Google, LinkedIn, Facebook, and Twitter.

The takeaway here is that, through constant evolution, customers never felt the need to choose another platform. It also prevented competitors from being able to invade Hootsuite’s market and tempt customers away.

#3. Appealing to a Wide Range of Customers

The risk all businesses face is hitting a glass ceiling and not being able to expand further. Part of Hootsuite’s customer success story is moving away from the individual social media user and targeting global enterprises instead.

Through introducing separate pricing packages and appealing to the needs of big business owners, Hootsuite has managed to become the ‘go-to’ option for social media management.

They’ve followed a similar path as Facebook and Google have in providing a product that meets the needs of everyone.

Customer success is not just about the individual customer but is contextualized in the form of the whole business as a growth entity.

#4. Going Beyond the Online

Hootsuite doesn’t just provide its service and say nothing. They recently held The Future of Social, which discussed the future of social media ten years from now. This global event spanned the world, from Toronto to Singapore.

It’s part of the customer success story because it humanizes the company. Customers want to feel a part of the story, and they want to feel like they’re interacting with real people.

Last Word: Success on All Fronts

As you can see, Hootsuite makes everything it does about the customer. But in the end, it all comes down to making a product that consumers want and that rivals can’t match.

Know your customer, and you’ll soon know success!

Author Bio: Douglas Pitassi is a freelance writer and small business blogger.

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