Building an Online Presence

Online presence management is very important for those who have online business website. When we say that the world is now a global village, all we are saying is that physical walls and physical distances can no longer prevent anyone from going anywhere or making tremendous impact.

There was a time when we had to send snail mails to friends. From sending snail mails, we graduated to sending emails and from emails to instant messages and today, we can speak to anyone, anywhere in the world via video calls.

The internet has made the world a much smaller place. It has also opened tremendous opportunities of all kinds, be it business or otherwise. You may want to read more about this here.

Building an Online Presence

Despite this huge opportunity that everyone in this age has been presented with, it does not just happen. You have to make it happen.

In this article, we will briefly look at how to make this happen. Yes, how to take full advantage of the opportunities presented by the internet today to further our goals.

online presence management

Build a Website

The first thing you need to do is have an online address. Your online address is your website. Your Facebook page or any other social media page cannot take the place of your website. It’s almost like trying to use a hotel room as your permanent address.

Building a website is the most fundamental step you should take if you plan on building any type of online presence. It’s however important that you build the type of website that is right for you.

You do not have to build it yourself as there are a lot of professionals that can handle it for you. You can check this site for some professional web designers:

You will need to answer a few questions regarding what you want your website to be for. Your website could be for web commerce; that is a store for selling your stuff. It could be designed to promote you or your brand or any other thing you want.

All these will be determined by your primary objective for wanting a successful online presence. Your website should be designed with considerations made for visual appeal and optimal functionality.

Your visitors must feel comfortable visually with your site or else they won’t spend any length of time there. This is one of the reasons why you should allow professionals handle your web design for you.

Market Your Website

Digital Web Marketing
So what happens after you have set up your website? Is that all you need to build a successful online presence? Sadly that’s not all. That’s just the starting point.

There was actually a time when simply owning a website was enough to give you a lot of prominence on in the internet. However, at that time people were not doing so much online so the prominence you would have enjoyed then would have been to a very limited audience.

With almost 2 billion websites currently on the internet, your website will be lost in the midst of the crowd if you do not market it. There are a number of proven ways to market your website and many of these ways are interrelated.

A lot of these methods fall under what is broadly called Search Engine Optimization (SEO) while others fall under what is known as Search Engine Marketing (SEM). Though these two have the same end results, the difference is in their mode of operation.

Search Engine Optimization

This refers to different steps and activities taken on the website and off the website to position the website for greater visibility with search engines. Some of these steps and activities include:

The steps taken above will bring direct traffic to your site, but much more than this, they will give you greater visibility for your chosen niche or keyword. With this greater visibility, anytime anyone searches for anything related to your niche or keyword, the chances of your website showing in the search results is high.

To give you an idea of how important this is, as far back as 2011, a study showed that about 92 percent of internet users frequently used search engines. You can read about it here:

Two things have changed since then. First, internet usage has significantly increased and second, search engine usage has also increased. It is therefore important to be properly positioned to be seen on search engines.

Search Engine Marketing

This is a different approach used for search engine visibility. This involves payments for strategic placement. This is primarily achieved through PPC (pay per click) advert campaigns.

While SEO will require some time for your efforts to begin to bear fruit, SEM can begin to yield immediate results.


The steps described above are discussed in the most general form. There are details that have not been brought up here that a professional can help you with.

Once your website is created and effectively marketed, you will be in a position to compete favorably in the online space.

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