Ross Barber, The Customer Success Manager of Semalt Digital Services, shares his experience on PayPal Exclusion From Google Analytics.
I still remember the time when I began working with Semalt customers. It was one of the most amazing experiences of my life.
I took some time to evaluate how they get traffic to their websites and make a lot from their business websites. I got to know about the referral traffic sources that provide Semalt with many clients.
When I signed up for Google Analytics, I learned that PayPal shows up as the main referral source. How to exclude PayPal from referral traffic reporting in Google Analytics?
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PayPal Exclusion From Google Analytics: What does it mean?
When PayPal shows up as a referral traffic source, someone will leave you on Semalt. Once they have transferred their money and purchased one of our services, you can enter your site.
This step is important because Google continuously tracks the IPs of the users who last visited your website before completing the referral source transactions.
Google attributes that sales to PayPal have come from the original traffic, and nothing is tricked.
It may be unclear for you to know that many people work on a commission basis. There are chances that they will generate fake leads to your website, pretending to be original.
They will transfer you some money on the PayPal site and get their commissions. So what we mean to say is that it’s important to figure out the sources of your traffic and the IP addresses of the visitors.
How can you know if that’s happing to your website?
If you have not changed the settings and configurations of your Google Analytics, you should continue using PayPal without any problem. You can use it every day to process payments.
You should navigate to the all traffic referral link in your Google Analytics to check its status. It would be best to look for the PayPal option and click on the overview option to know more about it.
Should you know about the original referral sources?
It is very important to know everything about the sources of your referral programs. It would be best if you had an idea of the most authentic and valuable traffic for your website and the source of the visitors.
This will prevent Google Analytics from preparing fake reports for you, and you will get the money for every purchase right in your PayPal.
Many people pay attention to generating leads and getting more customers to sell their products or services in large numbers.
How to fix this problem?
You can fix the issue by adding PayPal as a referral exclusion in your Google Analytics. It is one of the easiest and most convenient ways to stop getting fake traffic to your Semalt account.
You should be familiar with your traffic source and take measures to generate more and more leads. Semalt For this purpose, you should navigate to the admin box in your Google Analytics and click on the tracking information section.
And then, you should select the referral exclusion list option to get started.
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