Email marketing has proven to be one of the most effective ways to increase sales. However, emails need to be personalized to connect with recipients at a deeper level. Many potential buyers or sellers receive a ton of similar emails a day, and therefore the only way to make sure the crowd stands out is to increase transportation.
Semalt’s Senior Customer Success Manager, Julia Vashneva, shares a useful practice of gaining more value from email marketing.
GetResponse, MailChimp and Constant Contact are some of the best email marketing tools because they allow users to send emails in bulk, promote content and guide potential customers.
BuzzStream
BuzzStream helps you do intensive research to uncover potential lists, contact and find the right contact information of potential customers. It also offers qualitative metrics that you can use to track the success of your campaigns. The information is added to your database in one click, saving time and money for other equally important events.
BuzzStream also allows users to upload a list of URLs from the tool where they can collect social metrics, website statics and contact information. With all this valuable information at hand, you can quickly divide the contact lists into sections.
How Personalize Emails to Succeed Your Campaign
Dividing Lists
You can divide your contact list into sections using the sorting and filtering options. Some measurements you can use to partition the list are inbound links, domain age, domain authority, MozRank and Moz DA.
Choosing the Right Template
Many of the email transportation tools on the market have templates that users can use to make their campaigns unique and more specific. With BuzzStream, you will be able to track various variable metrics such as response rate, click through rates, and open rates. This information will help you choose a template that best suits your campaign or brand.
Personally Repair Outreach Messages
As mentioned earlier, to get the most results, you need to personalize your email sending messages to the recipient as much as possible. BuzzStream can help you achieve this goal by using your past conversation history, such as notes and recent posts. In addition, you can specify the length of time the e-mail is sent to the recipient using “Send Later”.
Tracking Alerts
Follow-up reminders will help you communicate with the target audience. You can set up tracking reminders for certain recipients who receive the email and possibly open it, but do not respond or take the desired action.
BuzzStream has a relationship tracking feature programmed to track all email and Twitter interactions with your contacts. This feature gives you detailed and accurate information about all the websites you make, as well as the people you associate with. All this information will help you find out if a particular customer is likely to have a good connection.
Other ideal email support tools you can use include Semils and Mailshake. Regardless of the vehicle, you have decided to use it, be sure to take some time to study how it works to achieve maximum benefit. If you are not sure how to use any of the features offered, feel free to contact the relevant support teams.
