Your website may look beautiful, but it is important to remember that visitors are not going to come to your site to admire it. To provide your visitors with a positive experience, you need to make sure you avoid the pitfalls of making basic design errors; otherwise, your website – no matter how stunning – may be harming your business.
Here is our rundown of the top five mistakes that companies make when putting together a website. Use this list to check your own site and make sure you are not guilty of driving customers away.
#1. Slow to load
People looking for information or products online want that information straightaway. The digital world has made us all impatient, with research studies indicating that we are likely to click off a site if it takes more than three seconds to load. Check your site across a range of devices and browsers. If the pages do not load in three seconds or less, you really need to overhaul your web design as a priority; otherwise, you could be losing visitors before they even get to see your site.
#2. Unresponsive design
Responsive design allows your site to configure seamlessly across a range of devices. Fail to include this in your website and the chances are that some visitors will have a less-than-happy experience, with pages failing to load properly and potentially hiding important information. If your website is not responsive, hire a professional web design team to change your coding as a matter of urgency. You can easily source great web design in Richmond, Rotherham or Roxburgh without having to spend a small fortune in the process.
You would be lost in a new town without a map; in the same way, visitors to your website need some sort of guidance in finding their way to the information they need. Choose a navigation system and stick to it throughout your site so that visitors do not have to waste time trying to find their way around. Bear in mind that most web visitors are highly motivated to make a purchase or booking at the moment of searching, especially when using smartphones. Frustrate them and you risk losing out on a sale.
#4. Lack of a search box
Sometimes visitors know exactly what they want to buy, so make it easy for them to go straight to the items they are searching for with a search box. Nobody wants to trawl through pages of irrelevant information before finding the items they want to purchase – the online world is expected to take us straight to the information we want to see. A well-placed search box allows customers to find exactly what they want, so make sure you provide your visitors with one.
#5. Inconsistent web design
This is usually the preserve of DIY site builders, who often do not have the graphic design skills necessary to create a beautiful and functional website. The amateur designer can all too often be drawn into using a variety of tools simply because they are there, leading to web design conflicts and an inconsistent overall design.
Reasons You Need a Well Designed Website
No matter what kind of business you have, a properly functioning website is essential. Fortunately, the team members at a Toronto web design company can listen to your needs and deliver satisfying results. Keep reading to learn about some of the benefits you could gain if your website is an asset to your company.
Higher Traffic Levels
A website that functions properly is more likely to have higher levels of user engagement that goes beyond first-time visits. For example, if people like what’s offered on the website and think it’s easy to navigate, they’ll be likely to come back often and see what is new.
A Better Impression of Your Company
A website is often the first platform through which people get information about your establishment. If yours looks unattractive, has broken links or is poorly arranged, those are all things that could make people have bad opinions of not just the website but your entire operation. In contrast, if your website looks fabulous, it gives people the idea that you really care about using that online presence to build your brand and achieve better levels of engagement with your audience.
Show Your Products Off in Ways That Make Sense
A website can also be a way to show off all the items in your product inventory for people who cannot feasibly come to a bricks-and-mortar store because of where they live. Furthermore, you may not even have a physical location, which means that the website is the sole way people learn about what they can buy from you. If the website was built hastily and lacks an intuitive system for highlighting your inventory, people are very likely to get bored and leave your site prematurely. On the other hand, the people who work at a Toronto web design company can include dropdown lists, light boxes and other methods of displaying inventory that are worthwhile for people on mobile devices and computers alike.
Appeal to Potential Employees
It’s a good idea to keep in mind that your website could work as a recruiting tool for people who may want to work at your company someday. It’s very likely that they could perform a search through a popular website like Google and come across your site, then click through to the homepage to see if there are open positions available. Even in the case that you are not hiring immediately, the website allows interested people to learn more about what your company does and what kinds of values characterize it.
Include Integrated Social Media Links
Because social media is so popular, it’s smart to make sure your website includes links to the company’s social media pages on Twitter, Facebook and other sites. This approach should boost traffic.
These are just some of the reasons you need a modern, functional website. Contact a web design company soon. Taking that first step makes it easier to begin the planning process of either building a website from scratch or improving an existing one.
Keep in mind that your website should present itself as a consistent and coherent whole, so choose one overall design for your pages and stick to it.