Craft compelling emails that reflect your brand’s personality and values. Creative custom email templates help you establish a strong brand identity and connect with your audience.
A strong brand identity is essential for businesses in today’s digital era when competition is severe, and consumers’ attention is split. And if done right, they bring unexpectedly high business returns with time.
Email communication is a great way for companies to have one-on-one interactions with their customers. That’s because customers are more likely to remain loyal to a business that has established a clear identity for its brand. This, in turn, increases brand recognition and trustworthiness.
By providing a consistent and polished look across all emails, custom email templates help strengthen brand identification and recall.
So, how exactly will the benefits of using custom email templates fortify your brand identity? Let’s find out.
Understanding Custom Email Templates
Businesses can save time and effort by using custom-designed email templates that are tailored to their specific brand and visual identity. Each organization has its own set of email marketing templates that can be used again and again with only small adjustments.
The goal of using branded email templates is to maintain a level of professionalism and uniformity in all email correspondence sent to the subscribers.
Custom templates establish a visually consistent experience that enhances brand recognition and memory by including brand aspects such as logos, colors, fonts, and artwork in the design. Unique layouts permit individualization and categorization.
Businesses may increase engagement and conversions by targeting certain consumer categories with personalized content, offers, and call-to-action buttons.
Things to Keep in Mind While Designing Custom Email Templates
#1. Consistent Visual Design
Using your brand’s colors consistently in your email design strengthens brand identification and makes it easy for recipients to recognize your emails. Additionally, a uniform typography must feature across all your emails.
#2. Engaging Copy and Tone of Voice
Create email content that reflects the desired tone of voice to increase the likelihood of connecting with your intended readers. Your tone of voice, whether humorous, narrative, or educational, should complement your brand’s personality and leave a lasting impression on your subscribers.
#3. Personalization and Segmentation
If you run an online business, for instance, you can use subscriber segmentation to send out targeted emails to customers based on their interests and previous purchases. By dividing your email list into subsets, you can send each group a message that is more relevant to their needs and interests.
#4. Mobile-Friendly Design
If you want your email to be easily readable on mobile devices, stick to a simple, one-column layout. To ensure readability, please choose legible typefaces and appropriate font sizes. To ensure correct appearance and functionality, your email templates should be rigorously tested across a wide range of devices and email applications.
How Custom Email Templates Help Establish Brand Identity
#1. They bring consistency across all touch points.
Brand awareness and familiarity are both strengthened when email templates use the same visual elements (logo, color scheme, font) as the rest of your marketing materials. Subscribers will be able to quickly recognize and remember your emails and your brand if you stick to a uniform aesthetic.
Custom email templates help establish a memorable and recognizable brand identity, which in turn fosters consumer loyalty and repeat business.
#2. They develop a professional image and add credibility.
Your company’s credibility will increase if your emails are professionally produced, visually appealing, and branded consistently. You may show your dedication to providing a premium brand experience by spending money on custom templates.
Trust and trustworthiness can also be established through the use of personalized email templates. Also, showing that you care about the requirements and interests of each receiver by customizing your email templates is a great way to fetch brownie points from your audience.
#3. They help in increasing brand recognition.
Including your logo, colors, and other brand aspects in your emails increases the likelihood of subscribers recognizing and recalling your brand in the future.
If your emails stand out and make a good impression on your subscribers, they are more likely to read them, learn more about your business, and ultimately select you over your competitors.
The quality of your email template can go a long way towards influencing the user experience you deliver, and ultimately the interaction and conversions your drive. Using custom email templates will not just facilitate the growth of your business but also help you establish yourself as a figure of authority in your domain.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.