Are you happy with your eCommerce website sales performance? While there is no perfect eCommerce store, it is possible to try your best.

Optimizing your eCommerce store for conversions, performance, and ease of use is easy. What should you change?

If you make the wrong changes, it won’t work. This will have a minimal impact on your bottom line and could even lead to poor performance in your store.

This comprehensive guide will help you to understand eCommerce optimization and how it can affect your eCommerce store’s conversion rate.

The holiday season is the best shopping time for most online shoppers. So you need to be geared up with the best optimization activities with your eCommerce websites.

It would be best if you were prepared as a crowd of traffic needs to be handled very carefully.

Ecommerce Sites Optimization Activities During Holidays

Ecommerce Sites Optimization

eProcurement Optimization:

punchout catalog systemIf you buy from multiple vendors, suggest to them to implement a punchout catalog system to make your purchasing manager’s life easier. This way you’ll be able to purchase from all your vendors from one dashboard.

Control the Crowd:

The traffic needs to be appropriately controlled during the rush of the holidays. The famous Black Friday in the recent past can be a perfect example. An h2 hosting platform is required for managing the crowd on your site.


This is a particular activity that helps to ensure a smooth online transaction process for your customers. A study says that a delay of a second in the loading time can decrease the conversion rate by 7 %.

Therefore, if you get slow by a few seconds, you will lose millions of money in your business. Streamlining helps to proceed with efficiency and without any obstruction.

Magento Website:

Magento is a very well-built platform for optimizing your eCommerce site. It is very flexible and easily accessible by the users. In this platform, website customization, as well as optimization, can thus be done very smoothly.

Ecommerce and U/X:

The user experience is significant for the eCommerce website. The visitors must feel that there is always something exciting for them.

If you want to notify the customers about some upcoming offers and discounts, you need to send them emails. The email IDs can be obtained with the customers’ permission so that they can be updated with all the discount-related information.

The form to be filled out during the checkout process must be very simple. The customers will have to provide all the necessary information regarding the payment and nothing more than that.

The SEO for eCommerce should always be done user-friendly so that the UX of the eCommerce remains very effective.

Site Visibility by Magento:

You need to increase the site visibility through the very own Magento platform. Magento increases the site visibility without any extra plug-ins or add-ons. You need to follow some simple steps:

  • Make your URL free from index.php
  • Make your site eligible for crawling
  • Make optimized use of images
  • Create and add a Google sitemap
  • Google Analytics needs to be enabled

Magento Codes For Coupons:

You can attract your audience with coupon codes. Visitors will look out for great deals and discounts on your site.

With the significant competition in the market, Magento will help you to create the codes. Different offers will contain other codes.

For example, if you offer ‘Buy One Get One, your code is BOGO, and if you offer ‘Free Shipping,’ your code is FS.

You will have to set different conditions from the admin control and the actions according to the rules.

Social Ecommerce:

If you want to go with the latest trend and be in sync with the competition, you need to promote your eCommerce site socially.

Online social platforms will improve your business with the help of different communities. At times, the bad feedback will help you to modify and enhance your products according to the tastes and preferences of the customers.

Mobile Friendly Sites:

You are required to be prepared with responsive designs for your site. With all the application-based mobile phones, users find it more convenient to browse on their phones and tablets instead of computers.

The developer must check whether the site is taking the same loading time on every device and not getting slower on phones.